Simplicity is the key note of all true elegance.
— Coco Chanel

The Idea

Keeping it simple. A line of year Round Resort Wear consisting of dresses & tunics, creating clothing for women of all ages that can be worn to highlight their own style.

Classic silhouettes made from fabric printed with Josi’s original hand-drawn designs. Josi has been a textile designer in the home, fashion, & fabric world for ten years, creating clothes for going on five, being featured in WWD, CA Apparel News, House Beautiful, as well as various other press.

Style & Quality

100% organic cotton fabric that feels good on your skin as well as in your heart. The cotton is grown in the US- printed in Los Angeles & sewn in MN.

Each piece of clothing has details designed for long term use, no fuss style & above all simplicity making getting dressed one of the easiest (& enjoyable) parts of your day.

We use contrast printed fabric to reinforce necklines, cuffs, & hems to provide a dose of extra color as well as fun in functionality.

Pack your bags

Each item of clothing is designed to simplify your traveling needs…dresses that can be worn day to night, tunics that can be thrown over a swimsuit or paired with leggings for later in the evening while not taking up too much room in your luggage because you need extra room for that unexpected purchase…as well as pair of shoes.

No need to sacrifice being stylish on your next trip- no matter where you’re going, just stepping outside your front door, one dress is all it takes.