Simplicity is the key note of all true elegance.
— Coco Chanel

The Idea

Keeping it simple. A line of year Round Resort Wear consisting of dresses & tunics, creating clothing for women of all ages that can be worn to highlight their own style.

Classic silhouettes made from fabric printed with Josi’s original hand-drawn designs. Josi has been a textile designer in the home, fashion, & fabric world for ten years, being featured in WWD, CA Apparel News, House Beautiful, Midwest Home, as well as various other blogs & websites.

Style & Quality

100% organic cotton fabric that feels good on your skin as well as in your heart. The cotton is grown in the US, milled in NC, & printed in Los Angeles.

Each piece of clothing has details designed for long term use, no fuss style & above all simplicity making getting dressed one of the easiest (& enjoyable) part of your day.

We use contrast printed fabric to reinforce necklines, cuffs, & hems- putting the fun in being functional.

Pack your bags

Each item of clothing is designed to simplify your traveling needs…dresses that can be worn day to night, tunics that can be thrown over a swimsuit or paired with leggings for later in the evening while not taking up too much room in your luggage because you always need a little extra room for that unexpected purchase…as well as pair of shoes.

No need to sacrifice being stylish on your next trip. One dress is all that it takes to feel good no matter where you’re going.